When puzzle sales skyrocketed during lockdown, Heinz jumped in to help people pass the time. Famous for its slow-pouring ketchup, the brand created an insanely challenging jigsaw - with no less than 570 pieces of its signature red. General sales increased by 17.9%, and the puzzles were resold on eBay for more than $100. It took Silver in the Brand Experience & Activation Lions. @Heinz Ketchup Puzzle | KRAFT HEINZ CANADA | RETHINK TORONTO | 2020 🥈1 Silver Lion 🥉2 Bronze Lions 🎗️3 Shortlisted Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com #canneslions #marketing #advertising