Reminding people that some things are best enjoyed in the real world, Heineken launched its new beer in the metaverse — where it couldn’t be tasted. The stunt showed that Heineken wasn’t afraid to poke fun at itself, as well as at the metaverse. It attracted 1.7 billion impressions and took four Lions, including Silver in the Brand Experience & Activation Lions. The Virtual Heineken Silver | @Heineken | @Publicisitaly | 2022 🥈3 Silver Lions 🥉1 Bronze Lion 🎗️3 Shortlisted Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com #canneslions #marketing #advertising