“For this project, our long-term goal is to be closer to her dark blonde color, with cooler/beige blonde tones mixed in. Since we have two long-term goals established, formulating a plan and working it was the big trick.⁠ ⁠ While the end result from today was not the END GOAL, we talked and knew going forward we are just trying to get to a “clean palette” to work with, that is not too dark, and not too red. We both feel like we got to a great starting point, and are excited for the next visit to see what we get to next!⁠” - Chad Demchuk! #JoicoEducator @chaddofficial‘s #Joico Formula: Pre Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray #defydamage Formula 1 (Lightener): Color Intensity Color Eraser with 20 Volume LumiShine Developer Formula 2 (Gloss): Vero K-PAK Chrome Demi-Permanent Crème Color N8 with Vero K-PAK Chrome Activator Crème Developer #verokpak Formula 3 (Shadow Root): Vero K-PAK Chrome Demi-Permanent Crème Color N6 with Vero K-PAK Chrome Activator Crème Developer Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment ✨Featuring✨ ♡ YouthLock Shampoo ♡ K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray #joicocolortherapy ♡ Blonde Life Brilliant Glow Brightening Oil ♡ YouthLock Blowout Créme ♡ Heat Hero Glossing Thermal Protector #heathero ♡ Body Shake Texturizing Finisher #hairshake