❓How have influencer recommendations shaped your #SlowFashionLifestyle? 📱Social media is a powerful platform for sharing and purchasing new trends, with 84% of shoppers consulting at least one social media platform before making a purchase. 🛍49% of consumers depend on influencer recommendations with 40% purchasing something after seeing it on Twitter, YouTube or Instagram. 👩🏻‍🦰According to a study done by Social Pro Daily, 53% of women made purchases due to influencer posts. 💡If consumers feel confident about an influencer's recommendation, they are more likely to make a purchase. Brands are able to piggyback on the trust of influencers. 💚 Can Slow, Sustainable and Ethical brands use the same influencer marketing tactics to help consumers make the shift to a conscious lifestyle? SHOULD they use this tactic? 💬 Let us know your thoughts in the comments. 📝Don’t forget to sign-up for the pledge to not buy new clothes during the month of September https://slowfashionseason.eventbrite.nl (clickable link available in our bio). This post was made by our content creator Lilian @responsible_forwardfashion