THIS IS A BIG E.L.F.ING DEAL 🤯 We’ve joined the Fair Trade CertifiedTM️ Program! 🥳💚 We’re the first beauty brand to work with a Fair Trade Certified factory! Here’s what it means to be Fair Trade Certified: 💚The factory must pass an audit which includes adherence to 100+ compliance criteria checklist. 💚The checklist focuses on four areas: social responsibility, environmental responsibility, empowerment, economic development. 💚The factory must pass a re-certification annually, which includes plans for continuous improvement. 💚e.l.f. Beauty pays a premium on every product’s cost of goods that goes directly to the factory workers to use for improving their communities. As the first beauty company to utilise a Fair Trade Certified factory, we hope to create a new standard in the industry. Learn more about Fair Trade @fairtradecertified and our #linkinbio 🙌 #elfcosmeticsuk #eyeslipsface #elfingamazing #crueltyfree #vegan