Content created by creators is meant to entertain users and even involve them with spontaneous video and photos, moving away from institutional — and let me say old-fashioned — advertising campaigns. Here are my top three reasons to use a creator. 1. Creators can customize the brand’s message. They have an ability to adapt the message of brands’ campaigns for their audience. 2. Customers are more involved at the outset. Content creators actively and regularly interact with their fan base, increasing users’ engagement with the content and acting as an intermediary between the brand and its customers. 3. Higher conversion rate. Since creators have already established a relationship of trust with their fan base, they can push users to conversion in a very genuine way. #creators #influencingisdead #marketing