It’s officially @redken Hair Gloss Day...add that to your calendar friends 🗓⁠ ⁠ For our clients to see the ultimate value in what we do and offer, we have to turn what we think is common SENSE into common KNOWLEDGE for them ✨⁠ ⁠ What does that mean???⁠ ⁠ It means that of course we think Shades EQ is the most bad ass product to ever live, but have we actually taken that and explained WHY to our clients?⁠ ⁠ The WHY creates KNOWLEDGE⁠ ⁠ KNOWLEDGE creates TRUST⁠ ⁠ TRUST creates LOYALTY⁠ ⁠ LOYALTY creates consistent opportunities to level up your biz and your wallet 💵⁠ ⁠ Here’s 3 things to share with your clients to help them learn about Shades EQ ⬇️⁠ ⁠ 🤍 Infused with amino acids to help condition your hair and leave it super shiny ⁠ ⁠ 🤍 Acidic hair color for healthier hair which helps avoid frizz, dryness and hair breakage⁠ ⁠ 🤍No ammonia so no crazy smells while your new look is processing⁠ ⁠ 🤩Happy glossing!⁠ ⁠ #redkenhairglossday⁠ ⁠ #redkenready #redkenshadeseq #livedinhair #redkenambassador #redkenobsessed @heyelizabethfaye