@HBOMax went live today in the Nordics and Spain, beginning its 27-territory rollout in Europe. To celebrate the launch, a special month-long promotion has been announced that offers new customers 50% off the standard monthly price for the lifetime of their subscription, ending November 30. This is in addition to the new annual subscription that offers all customers 12-months access for the price of eight, saving more than 30%. #HelloHBOMax