A clothing brand born out of resilience, silence, and self-worth. In a world where the loudest voices get the spotlight, we represent those who rise quietly the unseen, the uncelebrated, the underestimated, and most of all, the real. Here I introduce to you JUTUNAYA, a Mandinka word meaning underrating. Where I’m from, that’s something a lot of us go through. People look down on us. They don’t believe in us no matter how hard we try or what we’re chasing. And most of the time, it’s not even strangers; it’s our own family, our friends, the people closest to us. JUTUNAYA is something real. It’s what a lot of young people face every day. It makes you feel like you’re not enough like no matter what you do, it’s never good enough. I’ve been there before. I’ve felt that. That’s what inspired me to drop JUTUNAYA to speak for everyone who’s been through the same thing. This is more than fashion. It’s deeper than clothes. I made this for my people the ones who’ve lived through JUTUNAYA. The ones who’ve been doubted, looked down on, and counted out. I want this drop to remind you that no matter what people say or how they see you, don’t let it stop you. Don’t let JUTUNAYA get into your head. Use it as motivation. Keep pushing. Keep believing in yourself. Because being underrated doesn’t mean you’re not great it just means they don’t see your light yet. But God does. And your time will come. This drop is for my people. For the ones they underrated. For the ones who never stopped. #RRR #clothingbrand #fyp #gambian_tiktok🇬🇲🇬🇲