Kering presents the new @boucheron campaign : ICONS At times accumulated, other times individually, but always XXL, the Boucheron icons are central to the images. “For this campaign, I imagined oversized versions of our icons while remaining true to their original character. I feel that Boucheron presents a cutting-edge, lively, authentic vision of jewelry and High Jewelry with these pieces, and that’s how I’ve always imagined Boucheron to be.” Claire Choisne, Creative Director. #BoucheronIcons