Blurring the lines between physical and virtual and showcasing for the very first time an upcoming Unikko-hoodie made partly using recycled cotton fibers from the closed loop production process worn by virtual influencer @imma.gram. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In 2023, we will launch our first capsule collection made using partly regenerated fibers from cutting waste and other leftover materials generated in our production. We start piloting closed-loop circular economy textile production in our value chain. The pilot project aims to explore ways to reduce textile production's environmental impact and produce a life-cycle analysis of the products using closed-loop fibers by external experts to support further development work. To ensure the quality and longevity of the garments featured in the capsule, a minimum of 20% of the material, depending on the product, will be regenerated cotton fiber, and the rest will be virgin cotton. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Don’t forget to join our community and subscribe to our newsletter to be the first to know what we have in store for you in 2023. #marimekko #circularfashion