The Magenta Collection is now available online. Somethings only exist in our imagination. The colour magenta is one of them. On the spectrum of elements, all visible colours (and non-visible rays) have specific wavelengths. Red and purple are the two ends of the spectrum, so on the colour wheel, they naturally fade into one another. This is the space where magenta lives. 

It does not exist as a colour because it has no wavelength; there’s no place for it on the spectrum. Rather, it’s something our brain creates to fill an empty space.
 It’s a figment of our imagination. #SheepInc