**rotate your phone counter clockwise** I am beyond thrilled to share with you guys the new project #MindGamesFragrances that @pavonvic and I handled the full branding and creative for the entire visual campaign. #MindGames is an elegant set of 10 artisanal fragrances that are inspired by the art of chess, of connections between people, and self-discovery. It is an ambitious project for us to come up with an overall branding for the 10 fragrances while also capturing the unique character of each fragrance which i will share soon after! When Alex and Mariana, the creators of Mind Games Fragrances, showed us their concept, we knew we wanted to do something different and tried to stay away from the typical visuals for fragrance commercials. We wanted to create a distinctive brand image that grounded in art and design with a strong sense of architectural elements. For music and sound effects, we wanted something experimental, mixing classical instruments with more modern, cacophonous sound effects to create a dynamic soundscape. For post production, we keep skin texture raw contrast against the clean perfect symmetry setting. So finally, I am excited to share with you the results. I always want to say a Big thank you to everyone invovled in making this project happen!!! :) MIND GAMES CREDITS Fragrance Founders: Mariana Khomrenko & Alex Shalbaf Director: @anlestudio DOP: Brian Beckwith @bbthedp Styling: @zemliakova Make Up: @fulviafarolfi @bryanbantryagency Hair: @elsahair Set Designer: Stockton Hall @stocktonhall Styling Assistant: Emily DeSimone Talents: Taja Feistner @feistyt and Keenan @keenan.png @fordmodels Chess Master: Eric Balck Now Open TV Art Direction : An Le & Victoria Pavon Executive Producer & Casting: @pavonvic Production: @nowopentv Post-Production: @nowopentv (Editing,Color Grade,SFX,Music,3D,VFX,CGI) Beauty Retouching: @nowopentv 1st AD: Mace Vannoni 1st AC: Adam Roberts 2nd AC: Nicole Hansen Gaffer: Eddy Marrero G&E Key Electric: Vladimir Dabovic Key Grip: Julio Yurnet BBG: Jon Mejia BBG: Tank Lights You Up DIT: Harry Baruch Equipment & Grip: @vividkidnyc Studio: @brooklyncycstudios