💚 Kendrick 💚 by @renellaice @wmag Introducing W’s latest cover star, the one and only @KendrickLamar. With his brain-melting command of cadence and language, and ability to generate levity from even the weightiest topics, the seven-time Grammy and Pulitzer Prize winner has become one of the foremost voices of a generation. “I’m not even the same person I was yesterday,” he tells W. “That’s what keeps me creative.” As W continues to celebrate its 50th anniversary, we honor not just the people who have shaped the magazine’s past half-century of style but culture-defining figures like Lamar whose impact pushes us forward. Link in bio. - Photographer: @renellaice Stylist: @taylor__mcneill Writer: @itsnotyouitsbri Sittings Editor: @aaalliata Hair: @iamkhristn Barber: @CruzCutsYou Makeup: @ayaminishimura Manicure: @leeannecolley Set Design: @mila_ty Production: @canvasrepresents @icestudios.co W VOLUME FIVE 2022, THE ORIGINALS ISSUE