A founder’s chronicle — slave to the inbox, couch-turned-desk days, puppy chaos, and never-ending chores. Photoshoot prep, BTS, and the eternal scroll through edits... always chasing the one. Somewhere in between, a meal that feels good and a Sex & the City rerun playing in the background. It’s organized chaos — because when you spend your life making everything beautiful for everyone else, your own life isn’t always so perfect.