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Thirteen years ago, Matt Rogers, then a manager for Apple’s iPod division, co-founded Nest, the company that made internet-connected thermostats and effectively invented the smart home. Now Rogers wants to revolutionize another commonplace appliance.
But this time Rogers is not selling a smart gadget; he’s trying to reinvent an entire system for managing food waste, one of the most intractable forces warming the planet.
Rogers and Harry Tannenbaum, another Nest alum, have quietly built their new startup since early 2020. So quietly that they’ve hired nearly 100 people in California and other spots across the country without sharing the company’s name or what they do.
It’s called Mill, both the company and its two-foot tall kitchen bin that, as Rogers puts it, “dries, shrinks and de-stinks” all the food waste heaved in. You can only get the bin by signing up for Mill on a subscription plan, starting today at $33 a month.
How it works: When your bin fills up, you pour the dried remains into a cardboard box — Mill ships you these — and leave that on your porch, where it’s picked up and delivered to a facility that processes your kitchen scraps into a feedstock ingredient, before shipping it to a farm where it’s fed to chickens.
It’s a neat little loop: farm-to-table-to-farm.
Would you sign up for this service? Tell us in the comments below.
See more photos of the step-by-step process at the link in our bio or visit: bloomberg.com/green
📷: Jim McAuley/Bloomberg
bloomberggreen
Jan 17
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