Sustainable. Natural. Carbon neutral. These are some of the labels that have become ubiquitous in the world of eco-conscious consumerism. They are also labels experts say are prone to deceive or mislead. Americans may get more clarity on those terms and others when the nation’s consumer watchdog updates its environmental guidance for marketers for the first time in a decade. The Federal Trade Commission is revising its so-called Green Guides, in what will likely be a years-long process. Although the guidance doesn’t carry the weight of regulation, making false environmental claims has proved costly for companies. What "sustainable" labels do you want to see better defined and clarified? Tell us in the comments below. Read more at the link in our bio. This article is from July 2022. 📷: Reda&Co/Universal Images Group/Getty Images