THE TIME IS ALWAYS NOW! You know when you’re hanging out with your friends and one of you says oh wouldn’t it be cool if WE did “this” or created “that” and then you just go back to doing what you were doing and never follow through with it? Well luckily for @presleygerber and I this wasn’t one of those times. In fact it was the opposite, WE stayed in the flow and kept pushing the conversation forward with our stream of consciousness WE were in. I’m grateful that when WE were talking about our love of helping people, a desire to build a community, how to give back as much as possible and the things WE wanted to create together that WE as a 2 person community both agreed that WE loved a onesie but there was nothing amazing out there. The obvious thing to do was for us to create a 1Z and that should be our 1st product. First step was we needed to create our vision of of a brand/platform so we came up with a name that had meaning for the 2 of us and since WE share the #23 as our lucky number and WE love the idea of being part of and building a positive and uplifting community. Instead of going off to another conversation WE stuck with the one WE were on came up with @we23co as our special projects brand. Immediately after that WE dove into designs, found references online of things WE liked that inspired us and immediately called @bensonlyndie @bleusalt as our 1st and only choice of where WE would want to do this collaboration. WE knew she’s a force and she would get it done at the best level.. We love the materials she uses and WE already were wearing other pieces by her. I was introduced to the brand by @randegerber when he did his casa pant collaboration and sent it to me as a gift. It became my personal favorite to wear at home and to travel with. Yesterday I finally received my WE23 1Z in miami and I couldn’t be happier about wearing it non stop while riding my @vespa around. It’s so soft, cozy and comfortable but still stylishly cool to wear outside. I look forward to gifting them to my family and close friends for the holidays so they can feel the same as I do. sales benefit @asenseofhomeorg always think in WE never ME xxx Jamison