This is probably a bad way to go about promoting a record about raves, but I loathe party videos. I don’t think there’s anything more insulting to everything that’s good and true and beautiful about dance music than spray tanned, canned euphoria moments. No one needs hands in the air rammed down their throats. Everyone knows when it’s real. I just wanted the ideas in the song to unfold naturally at a real, blood, sweat and tears on the floor party. So that’s what we did. We strapped body cams on people, who then proceeded to get absolutely pissed out of their minds. Uffie showed up with Vaseline and glitter smeared all over her chest and we got weird in a hole in the wall club till morning. I swept up when we we were done. What you see in the video is a more polite version of what happened. Also it’s is full of easter eggs and love letters for those who know. Happy hunting! To be honest, very few people probably precisely realized they were a part of a music video. They just knew they were feeling something they had missed. It can be like that. We don’t have to settle for less. And I’m still picking Uffie’s glitter out of my hair. Link in bio.