Professional fashion photographer Alex James talks about why he uses SIGMA Art lenses to shoot global campaigns for some of the world's biggest fashion brands. Find out which are his go-to SIGMA lenses from the range and why. Full video: bit.ly/3CII62W or Link in our bio! #sharemysigma #reels #SIGMA #sigmaart #photography #fashion #style #inspiration #sigma35mmart #alexjames #videography #portrait #portraitphotography #model #creative #professional #people #details #modeling