YES, this new theme park pricing model IS different from the current tiered, theme park admission ticket. Here is the SHORT version (for the Disneyland Resort): ➡️CURRENT: Disneyland theme park tickets are priced under seven different pricing tiers (tiers 0 to 6, tier 0 being the cheapest ticket). Based on the time of year, each day will fall under a specific price tier (popular holiday weekends, for example, will be at tier 6 pricing). Once Disneyland releases a ticket purchase calendar, the tier/price for each date is essentially locked in and won’t change (absent a Resort-wide price increase that usually happens once a year). ➡️NEW “DYNAMIC” PRICING: Basically, based on market conditions, Disney will have the ability increase theme park ticket prices in “real-time” - Ex: Ticket price for January 21 could cost $104…but check again for January 21 pricing next week or even later the SAME DAY and that price could bump up to $120. Disney is “investing” in the new price system according to Disney’s Chief Financial Officer, Hugh Johnston, during a Q&A at the Wells Fargo TMT conference on November 19, 2025. When Johnston was asked by an interviewer if this new system was like the airline-style pricing (which can change hour to hour), Johnston said, “I’d like to not think about it that way, to be honest with you. But yes, similar.” The new system is not anticipated to launch this year. Disney CFO Johnston: “…we’re actually investing in creating dynamic pricing. We’re doing it in Paris right now. We’ve been doing it for about a year. It’s off to a very good start, but we’re really going to make sure we optimize it before we bring it into the domestic park.” “You know, we already do it in the hotels to some degree. So this is basically just bringing it in the parks. But done in a way that that obviously doesn’t create guest experience issues or consumer negative feedback, and all of that. And so far, in Paris, we haven’t seen any.” Johnston ALSO notes (😳): Disney park-goers tend “to be at the higher-income deciles, and those consumers continue to do well. So we certainly broadly feel good about where the consumer.” Thoughts on this move? Agree? Disagree?