You can call us soft, we won't be offended 😏 #Beautyblender founder @reaannsilva tested thousands of sponges before she found the *perfect* foam material. When prepped with 💧water💧 the Beautyblender grows 2x in size, becomes super soft, and its pores enlarge to mimic skin pores. This magical trifecta is what melts makeup into the skin creating an airbrush finish.🪄 Iconic for a reason ✨