Stumbled upon this article in Vogue Business "How Gen Z Is Changing Beauty." Was stopped in my tracks by this image from @breadbeautysupply and had to share. I am obsessed with their imagery, packaging and product company name "Bread." GENIUS. ⁠ ⁠ It's about time beauty became more inclusive and less binary. ⁠ ⁠ "Beauty is in flux. The industry is being transformed by Generation Z’s enthusiasm for skincare products and sophisticated appreciation of ingredients — and their desire for brands that connect with them like friends."⁠ ~Annachiara Biondi⁠ ⁠ Eden Palmer, VP of merchandising, global brand and 3rd party at Forma Brands, speaks of a seismic splintering in the sector. ⁠ ⁠ “There is no longer a single definition of beauty,” she says.⁠ ⁠ "In the US, Gen Z is the most ethnically and racially diverse generation to date, so inclusion and diversity are “essential to who they are”, says Bliss of Y Pulse. Some 79 per cent of Gen Zs surveyed by Y Pulse agree that brands that create products for skin have a responsibility to represent all colours and tones. Definitions of inclusivity have also broadened, spanning race, ethnicity, gender, sexual orientation, body size and disability. Gen Z shoppers expect brands and products to align with them by addressing these."⁠ ~Annachiara Biondi⁠ ⁠ BRAVO, Gen Z! ⁠ excerpts from @voguebusiness⁠ ⁠ ⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ #genz #entrepreneur #entrepreneurship #businessowner #entrepreneurlife #marketing #businesswoman #instabeauty #skincare #blackownedbusiness #blackowned #tresbellespa #brooklynspa #brooklynfacials #vogue #voguebusiness #fashion #beautytips #skincaretips #luxuryskincareproducts #boerumhill #brooklyngirls #parkslope #brooklynbeauty #hairoil #haircare #womenownedbusinesses #womensupportingwomen