BooHoo x BLISS - seven months ago I asked @boohoo to diversify their existing maternity line. Today I am proud to announce a new collection of slogan t-shirts, sweatshirts and hoodies to represent other routes and starts to motherhood. From a young age we’re shown how strong a woman is for the way her body carries a child, happy birthing moments in movies and the golden hour on social media. So when your body doesn’t do the ‘textbook thing’ in trying to conceive, in pregnancy or at birth you can feel redundant and like a failure. Following two high risk pregnancies, three premature babies and two NICU journeys - I felt that redundancy, that feeling of failure and how lonely it could be, even when surrounded by love, navigating these circumstances. Everywhere you go and look seems to reflect one route and start to motherhood - happy, healthy and full of celebration. When this isn’t always the case. So, whether your route to motherhood involved IVF, surrogacy, an egg donor, sperm donor or adoption. If you experienced a miscarriage, baby loss, premature birth or birth trauma. Or your start to motherhood began in the NICU. This is for you. I see you, I hear you and I am you. Keep an eye on @boohoo stories today to find out more about the range. 100% of proceeds on the first drop of this collection will go to BLISS, totalling to £10,000. #mumsofinstagram #boohoo #boohoobabes #momsofinstagram #twinmum #twinmom #maternity #babiesofinstagram #toddlersofinstagram #nicu #nicumom #nicumum #prematurebaby #miscarriage #babyloss #ivf #surrogacy #eggdonor #adoption #birthtrauma