Bike racing can feel like a serious business sometimes, but not if @sarah_sturmy is involved. For Sarah, it's a case of being all-in on the race course but all smiles off it – just ask anyone who’s ever shared the startline with her. Originally a footballer before turning to the trails, Sarah has a sense of perspective that can be hard to find in elite-level racing, one that stems from her strongly-held belief in balance.⁠ ⁠ “There’s this script that we all thought we had to follow. To be a great athlete, you have to be this cut-throat, competitive athlete. That’s entertaining to a certain point but to me, I was never in awe of those characters growing up."⁠ ⁠ Often found in a jazzy converted school bus, and never seen without her signature smile, Sarah certainly never shies away from a challenge. A graphic designer herself, she worked closely with us on the design of her new capsule collection. What we’ve come up with is an evolution of last year’s design with bright new colours and reworked graphics that nod to Sarah’s ‘no finish line’ mentality. Head to the link in our bio to shop the full Sarah Sturm collection now.