Had so much fun with this story. The concept was "What will we wear in our physical life whilst being in the metaverse. Thanks always @willwelch Dominic Fike @dominicfike by @sebastianmader for the June metaverse issue of @gq, with styling by @henson and profile by @samuelhine. Set design by @laurennikrooz "Fike knows there’s a chance that this pursuit of celebrity might spin him out of control again. In fact, he basically thinks it’s inevitable. “Even Paul McCartney has had his speed bumps. I mean, it’s part of the game,” he says. But recently he’s been thinking that there might be another future in store for him. He’s been talking to a friend about writing a movie where the main character “just keeps winning,” he says. “Like, his life just gets better and better. As soon as you think it’s going to be bad? He gets promoted.” The sequel, because of course there will be a sequel, will be called Still Winning. If the plot were tweaked slightly to include a few scenes in which the protagonist somehow fights his way through a few surefire L’s—failing a court-ordered drug test, doing shrooms before the most important audition of his life—only to escape with huge W’s, it could be about Fike. Do you see yourself being that guy? I ask Fike. “Honestly, kind of,” he replies. “I’m kind of killing it right now.”