Keep your blondes cool with CHI Color Illuminate Platinum Shampoo! This ph balanced 💜 shampoo cuts the brassy tones and keeps your clients’ highlights cool and silky. ❄️⁠ ⁠ Get yours at the link in bio!⁠ .⁠ .⁠ .⁠ .⁠ .⁠ ⁠ #chicolor #chihaircare #farouksystems #beautylaunchpad #americansalon #modernsalon #hairtips #hairstylereels #hairtricks #hairvideos #haireducation #haircolor #hairreels #hairtransformation #chiambassador #btcxfarouk