After an awful August, this year’s box office will likely finish at about $7 billion—up from last year, but about *a third* less than in 2019. “Big or big-feeling movies that are well-marketed can work in theaters, but nothing else will—except when they are targeted and they do work, like ‘Everything Everywhere All at Once,’” Matt Belloni writes. For movie theaters, the only solution is full-scale reinvention, meme-stock nonsense, or, as is increasingly common, Chapter 11. Read more at the link in bio. Photo: Noam Galai/Getty Images