Changing the Dutch women’s team’s logo from a lion to a lioness after 46 years empowered female players and positioned Nike as an advocate for gender parity. It shows how subverting a simple, everyday symbol of inequality can raise awareness. ⠀ ⠀ The Lioness Crest @Nike @WiedenKennedy Amsterdam 2018 ⠀ ⠀ 🥈2 Silver Lions ⠀ 🥉1 Bronze Lions ⠀ 🎗️1 Shortlisted ⠀ ⠀ Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com ⠀ ⠀ #canneslions #marketing #advertising ⠀