True regeneration looks deeper than the crop being harvested. It’s about the people doing the harvesting, and the impact business has on them. That's why Regenerative Organic Certified tea brand @catspringyaupon created their People First Employment Initiative, which takes an ultra-intentional approach to providing dignified employment opportunities with underserved community members of Cat Spring, Texas. In their words: “Our criminal justice system is broken, but we don’t have to be. Our harvesting department works with probation officers to hire individuals who want their future to look different than their past. We also hire women with a history of generational poverty. Even one understanding employer can make a difference — by offering a flexible schedule, we help life circumstances not mark the end of employment. For us, it makes sense: there are so many individuals in our community that are marginalized and not recognized for their value. Why would we build our company any other way?” They have also launched a new nonprofit called CatSpring AgWorks and are running their first project, the Boot Bank, which provides functional and practical work wear that can endure for years. They are working to provide high quality work boots and empower the individuals in our community. Learn more about CatSpring Yaupon’s great work and incredible teas at catspringtea.com 🫖