NikeSync is a training programme designed to override training methodology based on male physiology. By sharing data around menstrual cycles, people with periods can understand how to manage the impact of their cycles on their performance. Felicitas Olschewski, Head of Digital EMEA, Edelman, and Juror, Entertainment Lions For Sport, described it as an “age-inclusive, always-on-programme, relevant from when you’re 12 to when you hit menopause.” It won the Grand Prix in the Entertainment Lions For Sport. NikeSync @Nike R/GA London 2022 🏆1 Grand Prix 🥈1 Silver Lion Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com #canneslions #marketing #advertising #CannesLions2022 #NikeSync @rgabydesign @nikewomen