Google’s Black-owned Friday initiative returned with a shoppable music video encouraging consumers to support Black-owned brands. The film also highlighted useful resources, including Google’s Black-owned businesses badge and a button directing users to the shops near them. It shows how to flip the focus of a retail opportunity to support the community. ⠀ ⠀ Black-owned Friday @Google Google New York 2022 ⠀ ⠀ 🥇2 Gold Lions ⠀ 🥈2 Silver Lions ⠀ 🎗️1 Shortlisted ⠀ ⠀ Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com ⠀ ⠀ #canneslions #marketing #advertising