US aviation-themed restaurant chain Wingstop replicated the experience of chicken wings with thighs to address a supply shortage. Sales rose by 10% year on year and the stock price rose by 8% the week of the launch. Taking the Grand Prix in the Creative Commerce Lions, it shows how to turn a business challenge into a talking point with your brand at the very heart of it. 🏆1 Grand Prix 🎗️2 Shortlisted Thighstop @Wingstop @LeoBurnett Chicago 2022 Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com #canneslions #marketing #advertising #wingstop #thighstop #CannesLions2022