"The #joyous, #sunshine #yellow feels optimistic and shines off shelf in contrary to the typical white category code." #Asda Just Essentials #packagingdesign by @ourcreatives ------------ Credits: Creative Director: Jon Dignam Senior Designer: Joe Wallis Managing Director : Kim Van Elkan Account Director: Sara Pollard Account Manager: Alice Firth Visualiser: Chris Charlton Production Director: Paul Porter