Poking fun at gaming bugs, Burger King in Brazil hid glitches in their mobile app, billboards and even inside real burgers. Users could earn discounts by identifying these defects, leading to a record number of app downloads in Brazil. It shows how to use humour to relate to a specific community, while embedding rewards across multiple channels. It took five Lions, including Golds in the Mobile Lions and Brand Experience & Activation Lions. ⠀ ⠀ Burger Glitch @BurgerKing @wearedavid.sp 2022 ⠀ ⠀ 🥇2 Gold Lions ⠀ 🥈1 Silver Lion ⠀ 🥉2 Bronze Lions ⠀ 🎗️4 Shortlisted ⠀ ⠀ Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com ⠀ ⠀ #canneslions #marketing #advertising ⠀ ⠀