#makeupnews Looks like @natashadenona @natashadenonabeauty has some things lining up for release. .Here is my open letter from her frequent consumer. Dear @natashadenona You have a great brand with some great formulas but you have become stuck. Too many of the same releases . Too many same color stories. I believe you had a hit with your Summer palette because people really liked the change. Keep going in that direction. I know people are excited for the Dream collection but unfortunately, I’m not one of them. It’s just another version of your glam palette. I understand why you have to put these out because the majority of people wear these colors for work but we need more excitement from you. . You need to create more staple products. Release a great foundation and concealers that people will talk about. Get some great or more eyeliner formulas. Try to step away from releasing so many eyeshadow palettes. Palettes =been there done that ,now it’s time to move on .. Maybe next spring release some really bangin’bronzers and cream bronzers etc. If you work on releasing some notable core products I think it’ll be better for your brand. If you are going to release more eyeshadow palettes in the future try to change it up. Come with some duo chromes That are out of this world! Also try to come out with some great and innovative color stories. I think this can bring your brand back. You might want to think about staying off social media. Get people to speak for your brand for you. I think you mean well and I don’t think you meant to hurt anyone but you don’t have the personality or the charisma that say a Bobbi Brown, Mario , has or Charlotte Tilbury. Just let your make up speak for itself. Thoughts? Repost from @natashadenona • I’ve always loved to explore how colors create an atmosphere on their own. ✨Makeup is the ultimate living art form ✨ My most personal project to date... My dream products are COMING SOON 😭