Heinz proved its category dominance with a global social experiment that lifted sales by 10%. It took Gold in the Creative Strategy Lions, and demonstrates the power of a simple idea, integrated into various touchpoints. Mike Dubrick, Managing Partner and Executive Creative Director, Rethink Canada, told The Work: “We think an idea is at its best when there’s nothing else you can take away.” Draw Ketchup Kraft Heinz Rethink Toronto 2022 🥇2 Gold Lions 🥉2 Bronze Lions 🎗️2 Shortlisted Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com #canneslions #marketing #advertising #Ketchup #drawketchup #canneslions2022