Grand Prix for Good Health Winner ‘Lil Sugar – Master of Disguise’ fused hip-hop, gaming and a range of colourful characters to tackle excessive sugar consumption among children. Less than a year after launch, more than five thousand schools had integrated the characters into their curriculum. Performed by rap icon Darryl DMC Daniels, it’s a textbook example of how music can impart important information to both kids and their parents. ⠀ ⠀ Lil Sugar— Master of Disguise Hip-Hop Public Health (@hhphorg) @area23hc An IPG Health Company 2022 ⠀ ⠀ 🏆1 Grand Prix ⠀ 🥇1 Gold Lion ⠀ 🥈1 Silver Lion ⠀ 🎗️5 Shortlisted ⠀ ⠀ Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com ⠀ ⠀ #canneslions #marketing #advertising ⠀