When Facebook, Instagram and Whatsapp came to a six-hour halt, Twitter embraced the attention with three simple words: “Hello Literally Everyone”. The welcome prompted witty responses from a host of brands, and became the sixth most-liked tweet of all time across the world. It took Silver in the Direct Lions. hello literally everyone @Twitter Twitter San Francisco 2022 🥈1 Silver Lion Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com #canneslions #marketing #advertising #populartweets #twittermarketing #twitter #creativeadvertising #creativeeffectiveness