There’s an extremely powerful question that stretches beyond fashion or design that we want people to ask: “Who is deciding what is beautiful?” In a conversation with designer @ray_masaki of @studioran_ and GQ style editor @yanggoh , Ray touched on how he intentionally tried to create discomfort in redesigning the Goodfight logo to provoke a question that often isn’t asked: “Who is deciding what is beautiful? Why do people feel pressure to conform to standards or hierarchies that are often linked to cultural or economic bias?” Swiss international typographic style is often considered neutral and the global standard, but it’s not neutral at all—especially to non-Latin script countries. So why do people whose languages, preferences, etc. do not fit neatly into “the standard” still feel the need to function within those rules? Is there another way? So Ray asked our team an even more interesting question: “What could design [and a logo] look like in the language of the diaspora?” #goodfight #film & #creative @brad.holdgrafer #specialthanks @nimsaj.chang #design #culture #typography #communication #art #fashion #thirdculture #thirdculturekid