Demonstrating how to combine humour with a sales promotion tactic, @Snickers’ “Hungerithm” used an algorithm that linked the chocolate bar’s long-standing ‘you’re not you when you’re hungry’ line to the mood of the internet: the angrier the internet, the lower the prices. Sales rose by 67%. It took 21 Lions, including a Gold in the Direct Lions. Hungerithm Mars @ClemengerMelbourne 🥇6 Gold Lions 🥈9 Silver Lions 🥉6 Bronze Lions 🎗️5 Shortlisted Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com #canneslions #marketing #advertising