@Smirnoffaustralia returned to Splendour in the Grass after two years away from the festival stage with Smirnoff Seltzer Springs, a brand-new immersive experience celebrating live music. EXAMPLE helped amplify the one-of-a-kind experience through the press, influencers, and content partnering with @lifewithoutandy to capture Smirnoff's Seltzer sanctuary in the heart of the festival grounds. ⁣ ⁣ Activation: @hellotraffik ⁣ Photography: @lifewithoutandy ⁣ ⁣ #weareexample #example #smirnoffseltzer #SITG2022