Dove continued its mission — to champion girls’ self-esteem — through an emotive deepfake experiment. Using facemapping technology, it put toxic advice into the mouths of mothers, exposing the shocking reality of online beauty hacks. The video earned 1.7 billion impressions within ten days, and Dove took Gold in the Entertainment Lions. ⠀ ⠀ Francesco Grandi, Global Creative Director, Ogilvy UK, exclusively told The Work: “This didn’t use tech to add to reality; it used tech to expose reality. The goal was to get parents and daughters to come together, and tech was the servant to the idea.” ⠀ ⠀ Toxic Influence @Dove @Unilever @Ogilvy, London 2022 ⠀ ⠀ 🥇1 Gold Lion ⠀ 🥉2 Bronze Lions ⠀ 🎗️1 Shortlisted ⠀ ⠀ Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com ⠀ ⠀ #canneslions #marketing #advertising