There’s also the issue that many “green” products base their marketing on feel-good assumptions (e.g. natural or plastic free = green) rather than evidence-informed metrics (e.g. LCAs, carbon footprinting). The unfortunate outcome; many products marketed as “green” end up having substantially higher ecological impacts, when you actually measure them. My black friday PSA in response to all the “eco” sales in my social media feed. 🏷️🏷️🏷️ Akenji, L. (2014). Consumer scapegoatism and limits to green consumerism. Journal of Cleaner Production, 63, 13-23. Haberl, H., Wiedenhofer, D., Virág, D., Kalt, G., Plank, B., Brockway, P., Fishman, T., Hausknost, T., Krausmann, F., & Creutzig, F. (2020). A systematic review of the evidence on decoupling of GDP, resource use and GHG emissions, part II: synthesizing the insights. Environmental Research Letters, 15(6), 065003. Jackson, T. (2009). Prosperity without growth?: The transition to a sustainable economy. Wiedmann, T., Lenzen, M., Keyßer, L. T., & Steinberger, J. K. (2020). Scientists’ warning on affluence. Nature communications, 11(1), 1-10.