A FACT. denim jacket prototype that was never produced. Still my favorite brand and product range to have developed, and worked on, given its relevance to the areas of interest in my own life. The focus on music subculture through personal touch points (DIY Punk Rock, Post Punk, Darkwave, Minimal Synth, Techno, Noise, Shoegaze, etc) seemed ill timed with the market, due its overweight on hip hop and flash. Feeling compelled to reignite the effort given the cultural shifts in aesthetic and story over the last year or two. @factbrand