Captions are on the rise...and the youths love it. Subtitle usage by generation: ▫️70% of Gen Z ▫️53% of Millennials ▫️38% of Gen X ▫️35% of Baby Boomers Like many things, this can be traced back to Netflix and TikTok. Netflix has tried to make its captions more entertaining in recent years, leading to a 2x jump in the number of viewers using them since 2017. TikTok creators have embraced captions as a medium for creativity, and a way to increase the accessibility of their videos. This has helped make “captions on” the default setting for many young users, who claim there’s another big perk of using the tech — watching videos in public without ticking people off. (Source: @thehustledaily)