[TW: Knife Crime] In 2013, grime scene rising star Josh Ribera aka Depzman, was killed by a knife. Since then, knife crime has continued to rise inexorably in the UK. We partnered with The Joshua Ribera Foundation to bring Depzman back to life in a new song called “Life Cut Short”, with the intention of raising awareness about knife crime in a new way, by employing elements of culture. A massive well done to the teams across @mccannlondon, @thejoshuariberafoundationcic, @sbtvonline, @craft__uk, @nspcc_official, @intergalactic.studios, @nativemusicsupervision, @blackkitestudios and @webershandwick, for helping bring this important message to life. And a special thank you to @alicope74 (Depzman’s mum), for allowing us to tell her son’s story. Without you none of this would have been possible. #mccannlondon #truthwelltold #thejoshuariberafoundation #depzman