I could not be more excited to introduce the campaign I shot for @CUUP : a collection of bras painstakingly constructed (it took two years!) to make your boobs look and feel amazing. Cup size has always been such a strange, private topic. In reality, cup size is proportionate to band size...and comparing one set of “D’s” to another is like comparing apples to oranges. We wanted to launch this brand without ever featuring a pair of boobs— to start over again with a new conversation about the illusion of size, and what it does to a woman’s perception of herself. If you’ve ever had a harrowing bra shopping experience, DM @cuup to share it and let us help you never have another one. And if you’re in the New York City area send us an email to make an appointment with our expert for a custom fitting. You're probably wearing the wrong size since like 90% of women are (I was!) I promise you'll be happy that you did. #wesupportyou #cuup