After being acquired by new owners @hera wanted to pin down what their new brand identity would look like in a concise document for agencies, marketeers and the internal team to steady themselves on the same performance path. They enlisted us at Mayd Studio to develop a brand document that summed up their new goals as well as strategise and design their email designs in the big run up to Black Friday and Christmas sales. If you’re interested in finding out more about how your brand identity can inform and improve your marketing and brand direction get in touch.