As part of our January program, @asics_sportstyle will showcase a special pop-up installation! ASICS, the Japanese sport brand, is pleased to welcome you at 3537 for the first time ever to discover 3 exclusive and experiential pop-up installations! The first one will be dedicated to the Global launch of the new style GEL-NYC designed by Awake NY. Then Andersson Bell will present its latest collaboration capsule with 3 iterations of the GEL-SONOMATM 15-50 and apparel pieces. Finally Brain Dead will showcase a pack of 2 totally new footwear styles. Pop-up: January 19-21, 10.30am-8.30pm Ground floor - free entry @asics_sportstyle #ASICS #ASICSSportStyle @anderssonbell #GELSONOMA @awakenewyorkclothing #GELNYC @wearebraindead